Expandable
 
Trafficked like regular In-Page ads, they "expand" when user-initiated by mouse-over or click to provide more information about a product, a special promotional offer, streaming video content, or whatever other content you can think of.

The Expandable Banner functionality is available in the following sizes: 728x90, 300x250 and 160x600.

728 x 90 Specs:
. When user-initiated, the ad may expand to dimension not exceeding 728 pixels total width and 300 pixels total height (expanded image portion of 728x300 max pixel dimension).
. Unlimited animation looping allowed.
. Creative can expand when user-initiated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
. Expanding creative must be able to work with-in a variety of tags, and in several different page positions. Absolute-positioning should not be used.
. Alt text limit of 255 characters.
. Must be served by a 3rd-party. We accept most third-party ad serving tags (Atlas, DoubleClick Motif, Unicast, Point Roll, Eyeblaster, Eyewonder and Klipmart).
. Must open a new browser window upon click. Use on all HREF's.
. Can launch daughter window {popup} only when user-initiated by click.
. Audio must be user-initiated.
. Audio shut-off functionality must be clearly visible and accessible to the user.
. The method of audio initiation and termination must be the same (e.g. roll-over, click).
. 30k max file size for Flash movie file (.swf). 20k maximum file size for alternate GIF.
. Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
. Transparent background should not be used due to content pages having colored background.
. HTML code with plug-in detection must be used. The alternate GIF will be served to all users without appropriate flash plug-in or browser. No prompts to download plug-in permitted.
. Flash versions 3 or higher are accepted, however, Flash version 6 is recommended.

300 x 250 Specs:
. When user-initiated, the ad may expand to dimension not exceeding 500 pixels total width and 300 pixels total height (expanded image portion of 300x500 max pixel dimension).
. Unlimited animation looping allowed.
. Creative can expand when user-initiated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
. Expanding creative must be able to work with-in a variety of tags, and in several different page positions. Absolute-positioning should not be used.
. Alt text limit of 255 characters.
. Must be served by a 3rd-party. We accept most third-party ad serving tags (Atlas, DoubleClick Motif, Unicast, Point Roll, Eyeblaster, Eyewonder and Klipmart).
. Must open a new browser window upon click. Use on all HREF's.
. Can launch daughter window {popup} only when user-initiated by click.
. Audio must be user-initiated.
. Audio shut-off functionality must be clearly visible and accessible to the user.
. The method of audio initiation and termination must be the same (e.g. roll-over, click).
. 25k max file size for Flash movie file (.swf). 20k maximum file size for alternate GIF.
. Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
. Transparent background should not be used due to content pages having colored background.
. HTML code with plug-in detection must be used. The alternate GIF will be served to all users without appropriate flash plug-in or browser. No prompts to download plug-in permitted.
. Flash versions 3 or higher are accepted, however, Flash version 6 is recommended.

160 x 600 Specs:
. When user-initiated, the ad may expand to dimension not exceeding 685 pixels total width and 600 pixels total height (expanded image portion of 525x600 max pixel dimension).
. Unlimited animation looping allowed.
. Creative can expand when user-initiated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
. Expanding creative must be able to work with-in a variety of tags, and in several different page positions. Absolute-positioning should not be used.
. Alt text limit of 255 characters.
. Must be served by a 3rd-party. We accept most third-party ad serving tags (Atlas, DoubleClick Motif, Unicast, Point Roll, Eyeblaster, Eyewonder and Klipmart).
. Must open a new browser window upon click. Use on all HREF's.
. Can launch daughter window {popup} only when user-initiated by click.
. Audio must be user-initiated.
. Audio shut-off functionality must be clearly visible and accessible to the user.
. The method of audio initiation and termination must be the same (e.g. roll-over, click).
. 25k max file size for Flash movie file (.swf). 20k maximum file size for alternate GIF.
. Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
. Transparent background should not be used due to content pages having colored background.
. HTML code with plug-in detection must be used. The alternate GIF will be served to all users without appropriate flash plug-in or browser. No prompts to download plug-in permitted.
. Flash versions 3 or higher are accepted, however, Flash version 6 is recommended.

Delivery Time: All HTML units require delivery of at least 3 days in advance in order to identify, inform and solve any technical problem. All JAVASCRIPT, DHTML, FLASH, JAVA, or STREAMING MEDIA units require delivery of at least 5 days in advance in order to identify, inform and solve any technical problem.